Business Week's tips on social media

Last February Business Week debunked a list of 6 social media myths, and despite of the amount of time that’s passed since then, those same myths are still widely held. I would say that the landscape has changed a bit since then, making their responses to the myths a little dated.

For one, they suggest that a good social media campaign will cost you $50,000-$100,000. But the field has been flooded with companies doing social media strategy at various levels. And as any Econ 101 student knows, when supply increases, prices decrease. I suppose corporate giants like Coca-Cola and Chick-fil-a have use for multi-faceted campaigns that require resources like that, but for your general small to medium enterprise, a good social media marketing company (like Engage Them) can get you sorted for a fraction of that cost.

There are also a ton more ways to measure your social media impact than there were 10 months ago, and presumably will be a ton more by this February. Below is a chart that measures influence and audience on Twitter – Klout makes it relevant and user-friendly.

Klout Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Tweets by EngageThem