Citizens Connect in Boston

citizens-connectThe City of Boston has announced a seriously intuitive operational use of social media through an iPhone app that allows the residents and visitors to alert the public works department of annoyances like graffiti, potholes, streetlights out, and such.

It’s simple – snap a picture of a pothole or graffiti, and on your GPS-enabled iPhone will alert the correct department to conduct the repairs – all the way down to the guy on duty. That’s operational effectiveness. NPR’s coverage will give you all the details of it, and it’s really cool.

How about you? Have any really intuitive ways to use social media for operational effectiveness?

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