Tell me a story

Hat tip to Seth Godin who posted a great article this morning on challenge of marketing. We – as marketers or business owners or political proponents – expect people to think like us.  We think we can just tell them what we think or maybe why we think it, but it’s a little more complicated than that.

The challenge lies in helping them see your idea through their lens, not yours. If you study the way religions and political movements spread, you can see that this is exactly how it works. Marketers of successful ideas rarely market the facts. Instead, they market stories that match the worldview of the people being marketed to.

This is why telling stories is more effective than standing on a soap box or spouting facts about your product or service. People relate to experiences. You’re more likely reach an audience talking about the blueberries your kid smooshed on his shirt (that you got out with your special stain remover) than you are by reporting the enzyme properties of that stain remover.

megaphone-kid-marketingThat’s what makes social media so intuitive. It gives you the platform to tell your story, and interact with other people who are telling their stories about your product or service. There’s nothing more brilliant than that.

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