NPR Does it Right!

NPR recently did a listener survey about social media. Honestly? I didn’t know about it until it was finished – I believe they did it on their weekend edition, and I’m purely a Monday-Friday listener. Still. Over 7,000 listeners participated and volunteered valuable information about how they use social media.

According to the article at NPR’s site, NPR learned that their listeners are becoming more social media savvy, they enjoy the ‘behind the scenes’ look at their favorite broadcasters, and that even the newbies in social media are enthusiastic about the returns.

Want to know what else they learned (and why we like their approach)? They learned where to engage their audience, and how. They learned to engage online and offline in a cooperative relationship. They grew their number of followers on social media – probably by thousands. And they most likely gained some valuable information that will contribute to their next drive for support. So, one survey online did all this:

  1. Brought a greater following of interactive fans
  2. Taught NPR what their fans value in social media engagement
  3. Helped their broadcasting personalities connect with fans directly
  4. Provided stimulus for a funds campaign
  5. Increased awareness of their social media strategy
  6. Gave fans what they most want – voice.

We have to give NPR a virtual high-five on this one. And one more thing. Right before writing this article we became following fans of several NPR broadcasters. Success.

P.S. – Hey NPR, Robert Siegel and Michele Norris from All Things Considered? They need Twitter accounts. Thanks for listening.

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