Stages of engagement

Have you ever wondered how companies make it from that first, often awkward, posting on Twitter to active, operational and customer service oriented social media networking? Digital Marketing strategist Brian Solis describes the process in an article for Mashable, and it really isn’t horribly complicated.

He describes it in a 10-step process that makes a lot of sense. The most important step, we think, and one that’s often forgotten, is listening. It can be easy to engage in a noise-creating medium, delivering white noise or random chatter. But listening actively, analyzing findings, and responding to trends is what will make or break a strategy.

Thanks, Brian, for the formula. It’s a handy tool, and enlightening for businesses.

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