Category: Social Responsibility

Tweeting for good

Mashable, our premier source for all things social media, posted a great article recently about the benefits of social media, specifically for corporate social responsibility.

They point to some leaders in the social media sphere, like Seventh Generation, who uses Twitter to engage their fans in lobbying against the use of harmful chemicals, and Nike, who uses social media to boost employee morale. It seems that social media helps companies remain actively engaged with their target audience, spread the good news about their initiatives and products, and boost brand loyalty.

Executives on social media

Tweets by EngageThem