Are blogs and social media really important for my business?
How does social media compare to traditional marketing / PR, in terms of returns?
Isn’t it hard and confusing?
What demographic can I reach?

jupiter-buzzlogic-specific-topical-coverage-key-reader-trust-october-2008According to Jupiter Research (October 2008 study), over half of blog readers (and over half of the online population reads blogs) use blogs to make purchasing decisions.  Twitter’s influence is growing daily, and Facebook is a major player as well. Part of the question is, how can social media strategy grow your business; the other part of the question is, how much business are you losing by not participating, or with a poorly executed plan.

With 86% of businesses planning to increase their social media spending throughout 2010, your competitors are sure to be ramping up their strategy. What will that mean for your business?

  • How does social media compare to traditional marketing / PR, in terms of returns?
  • How much do you spend on Yellow Pages ads? Newspapers? Radio? Events? All those media are in decline as more consumers take their searches and their information-gathering online. Chances are, your ad reps are pressuring you to spend more money on them. They’d like you to believe that if you just buy a bigger ad with better graphics, better placement, higher frequency – you’ll get more out of it. But the fact is, fewer people are using the Yellow Pages. Fewer people are reading newspapers. Fewer people are listening to traditional radio.

    On the other hand social media users, blog readers, and general online trending is on the increase. More people are turning to social media and user generated content to inform their decisions about purchasing products and services.

    The best part is that a social media campaign is worlds more affordable than traditional media. So what are you waiting for? We can help you redesign your marketing strategy to connect with your consumers and your potential consumers, harnessing the power of online networks.

  • Isn’t it hard and confusing?
  • No. There’s a short learning curve to get started and we can walk you through that. We can give you the tools to make it as easy as break and bake cookies. In fact, once you get started with it, you’ll wonder why you waited so long and worried so much about it.

  • What demographic can I reach?
  • The average age of the Twitter user is going up, currently in the mid 30s, and the average age of the Facebook user is increasing as well – currently in the lower 30s. But the demographics say that Twitter, LinkedIn, blogs, and Facebook are all growing in influence among ages from teen to mid-50s. If your consumer is potentially a living, breathing being between 10 and 60 years old, chances are you can find them online, paying attention to social media.

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