Web analytical tools can tell you who comes to your website, where they come from, and what they do while they’re on your site. This information can be turned around into data you can use to redesign your site and your strategy to accomplish goals – whether it’s focusing on a geographic area, powering more internal site activity, or driving more traffic to a specific page.

If you want to know what your viewers are interested in, and if you want to corral them to specific pages, you need to be actively engaged in website analytics. It’s quick to set up and easy to use with just a little training.

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