Posts tagged: LinkedIn

Why Twitter Trumps Facebook

I have to give a hat tip to Jess at PRBreakfast Club for this one. As it turns out, Facebook has some great features, like inexpensive, highly targeted ads, but when it comes to business usability, a Twitter profile is much more useful than Facebook, or even LinkedIn.

The key to Twitter is networking – building relationships (often across multiple accounts, in this business) through tweets, conversations, and spreadin’ the news (cue cheesy music). And since your cousin and your granddad and your next-door neighbor are more likely to follow you on Facebook than on Twitter, tweets give you the business legitimacy unspoiled by cutesy comments from the peanut gallery, or Aunt Hilda’s bone spurs. You know what I mean, don’t you?

So do your research. Follow people in your industry or auxiliary industries. Interact. Converse. Share beneficial information. And don’t bother searching for your high school buddies. Save that for Facebook.

Social Media Myths

Joel Postman had a great article debunking social media myths. He tackles 5 social media myths that are pretty important overall, and comes to the following conclusions:

1. Don’t throw the baby out with the bathwater. Contrary to what some think, Twitter is not replacing email. Don’t jump to conclusions – the use of email may be in decline in some spheres, and its role may be in flux, but email is still a trusted form of communication.

2. The CEO has better things to do than blog. And yes, that’s the way it should be. While blogs can play an important role in a company’s PR and marketing strategy, they are not part of a CEO job description.

3. Age demographics in social media are dynamic. Facebook is greying, LinkedIn is getting younger, MySpace is getting younger too, and Twitter remarkably tends to remain the same. Don’t lump all social media into one category, and if your business is trying to use social media strategically, you may need to turn to a professional social media consultant for their mind-blowing guru skills in navigating the waters.

4. In social media, what you type matters. The use of emoticons (smiley faces ;) and such), spelling, grammar – it all reflects on you. And frankly, it takes a special kind of skill to convey meaning in 140 characters or less. Tight writing, imagination, and attention to detail are important.

5. Social media campaigns aren’t always ‘viral.’ In fact, they often aren’t viral. If you’re looking to start a viral campaign, try some spontaneity, mix it with a bit of amateurism, add a healthy dose of authenticity and you’re well on your way to making an admirable effort towards viral. Social media may well be the medium you use to deliver it, but registering a Twitter account and posting weekly isn’t going to do it for you.

Tweets by EngageThem