Posts tagged: twitter

Social Media Myths

Joel Postman had a great article debunking social media myths. He tackles 5 social media myths that are pretty important overall, and comes to the following conclusions:

1. Don’t throw the baby out with the bathwater. Contrary to what some think, Twitter is not replacing email. Don’t jump to conclusions – the use of email may be in decline in some spheres, and its role may be in flux, but email is still a trusted form of communication.

2. The CEO has better things to do than blog. And yes, that’s the way it should be. While blogs can play an important role in a company’s PR and marketing strategy, they are not part of a CEO job description.

3. Age demographics in social media are dynamic. Facebook is greying, LinkedIn is getting younger, MySpace is getting younger too, and Twitter remarkably tends to remain the same. Don’t lump all social media into one category, and if your business is trying to use social media strategically, you may need to turn to a professional social media consultant for their mind-blowing guru skills in navigating the waters.

4. In social media, what you type matters. The use of emoticons (smiley faces ;) and such), spelling, grammar – it all reflects on you. And frankly, it takes a special kind of skill to convey meaning in 140 characters or less. Tight writing, imagination, and attention to detail are important.

5. Social media campaigns aren’t always ‘viral.’ In fact, they often aren’t viral. If you’re looking to start a viral campaign, try some spontaneity, mix it with a bit of amateurism, add a healthy dose of authenticity and you’re well on your way to making an admirable effort towards viral. Social media may well be the medium you use to deliver it, but registering a Twitter account and posting weekly isn’t going to do it for you.

Tweeting for good

Mashable, our premier source for all things social media, posted a great article recently about the benefits of social media, specifically for corporate social responsibility.

They point to some leaders in the social media sphere, like Seventh Generation, who uses Twitter to engage their fans in lobbying against the use of harmful chemicals, and Nike, who uses social media to boost employee morale. It seems that social media helps companies remain actively engaged with their target audience, spread the good news about their initiatives and products, and boost brand loyalty.

Executives on social media

Girly pics

Thanks to Guy Kawasaki at AllTop for alerting us to this study.

It would seem that every night is ladies night on social networks. And that it’s all in the pictures!  It would seem that people like to see pictures on social networking – it’s what keeps them interested. A full 70% of applications are photo apps. And it just so happens that pictures of women get more views than anything else – everyone is looking at the ladies – even the ladies.

faces women

Tweets by EngageThem